Virtual world Decentraland has announced the official lineup for the first-ever Metaverse Fashion Week (MVFW), presented by UNXD and Vogue Arabia and hosted in its ‚Luxury Fashion District‘.
Taking place from 24 to 27 March, Decentraland will host four days of runway shows, fashion experiences, pop-up shops, and afterparties, featuring a mix of legacy luxury labels and digital brands.
London retailer Selfridges will officially kick off MVFW on 23 March with its inaugural flagship metaverse store. The launch will also feature an immersive experience with luxury fashion brand Paco Rabanne and optical art movement pioneer Victor Vasarely.
The event will incorporate a futuristic runway hosting daily shows by fashion houses such as Dolce&Gabbana, Dundas, and Etro as well as digital fashion brands including The Fabricant, Kid Super, and NFT superstar FEWOCiOUS. Collaborations between The Vogu x Hype and Sophia the Robot will also offer a glimpse into the future of A.I. fashion.
The runway is surrounded by a luxury shopping area, which houses metaverse brands and shopping experiences by Tommy Hilfiger, Dolce&Gabbana, Elie Saab, Etro, Dundas, Jacob & Co., Franck Muller, Garrett Leight, Cavalli, Faith Connexion and Faith Tribe, Nicholas Kirkwood in collaboration with White Rabbit NFT, Merts Otsamo in collaboration with DressX, Monnier + Republiqe and Chufy.
Throughout the Luxury Fashion District, visitors can enjoy a sensorial experience of Chinese couturier Guo Pei’s masterpieces presented by UNXD, and Auroboros + UNXD will present a unique fashion immersion.
Sam Hamilton, Decentraland Foundation’s Creative Director said: „Fashion and haute couture are not new to the metaverse. Decentraland has been on the cutting edge of rare and in-demand digital fashion since the launch of avatar wearables in 2020. Since that time, creators have been pushing both the technical and stylistic limits of Decentraland wearables, and have created a booming economy with over $1 million in sales of avatar wearables last year.“