Electronics giant Samsung has opened 837X, a virtual replica of its flagship 837 store, in metaverse platform Decentraland.
Electronics giant Samsung is venturing into the metaverse with the opening of a virtual store in Decentraland.
Named after Samsung’s flagship 837 store in New York, the Samsung 837X virtual store will open for business for a limited time from today, per a press release from the company.
Decentraland users will be invited to explore an “experiential playground” and earn NFT rewards by completing quests.
The metaverse experience will consist of three areas, the Connectivity Theater (which showcases news from Samsung’s stage at CES 2022), the Sustainability Forest, which comprises a “journey through millions of trees” to mark the company’s sustainability initiatives, and the Customization Stage.
The latter will showcase a live in-metaverse dance party hosted by DJ Gamma Vibes from the physical 837 store, with NFT badge holders entered into a raffle to win Samsung-branded swag for their Decentraland avatars.
Samsung-branded NFT wearables. Image: Samsung
“The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise,” said Michelle Crossan-Matos, Senior Vice President of Corporate Marketing and Communications at Samsung Electronics America, in a statement accompanying the release.
Following its launch in Decentraland, the company plans to take 837X on the virtual road to other metaverse platforms.
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