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KPMG Joins Metaverse for Crypto, Web3 Journey

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One of the industry’s largest consultancy firms has gone phygital with a new virtual space

Consultancy firm giant KPMG has embarked on its own metaverse journey in its first-ever hub for meetings and collaboration, it was announced on Wednesday.

The company, one of the world’s top four consultancies, will provide the metaverse space for its US and Canadian clients, employees, and networks to explore growth opportunities across global sectors, the company explained.

Both divisions of the firm have launched specialised teams to outline strategic and technical plans for the Metaverse and will assist firms in designing, integrating non-fungible tokens (NFTs), engaging communities, and Web3 integrations on the new spatial communications platform, KPMG said.

The company’s leadership include the following,

United States:

  • Cliff Justice, Enterprise Innovation Lead
  • Anu Puvvada, Managing Director of Innovation
  • Kevin Bolen, Head of Advisory Strategy and Investments


  • Armughan Ahmad, President & Managing Partner of Digital
  • Katie Bolla, Metaverse Services Co-leader and Partner of Customer Experience and Innovation
  • Kareem Sadek, Metaverse Services Co-leader and Cryptoassets and Blockchain Services Co-leader

Web3, Crypto Convergence on KPMG Metaverse

According to the Dutch enterprise, the new metaverse launch will offer a trove of cryptocurrency and Web3 services by adding Ethereum and Bitcoin to its corporate treasury at its Canadian branch along with plans to engage the global ecosystem with a World of Women NFT.

Its US branch will also integrate NFT and cryptocurrency training for onboarding processes for new hires. Both divisions will also incorporate KPMG’s Chain Fusion auditing services tool for fintech and crypto-native firms.

The consultancy also outlined its strategic innovation roadmap to explore crypto and Web3, develop tools and technological solutions for providing vital market insights, build immersive platforms, and recruit fresh workforces trained in leading the future Metaverse.

The Phygital World?

According to Justice, the Metaverse and Web3 would “represent the next generation of the internet and reshape the way businesses and consumers engage, transact, socialize and work.”

He added that business leaders aimed to surpass “exploratory phases” and deploy new solutions to “train employees, engage customers and extend their brand in this new market.”

Ahmad stated the Metaverse was “making it possible for us to experience the ‘phygital’ world, where physical and digital worlds collide.”

Citing company research, he explained how the Metaverse could potentially earn up to $13 trillion USD and five billion users by 2030.

He concluded, stating,

“Our first immersive metaversal experience will take our people, clients and communities beyond the traditional two-dimensional virtual environment and offer new levels of social connection, mobility and collaboration. Think of it as a world without borders that has the potential to enhance our lives by providing new opportunities to work, learn and play”

Laura Newinski, Deputy Chair and Chief Operating Officer at KPMG in the US, said in a statement,

“The metaverse is a market opportunity, a way to re-engage talent and a path to connect people across the globe through a new collaborative experience. The unique experience provided by our collaboration hub will tap the creativity and passion of our people and clients to accelerate innovation”

The news comes as leading global enterprises such as JPMorgan, Nike, McDonald’s, Wendys, Timberland, and many others have begun building their own digital spaces for clients in a bid to boost their brand visibility, interact and socialise with users, and create fresh, interoperable technologies.


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